Bounce rate refers to the percentage of website visitors who leave a website after viewing only one page, without taking any further action, such as clicking on a link, filling out a form, or making a purchase.

A high bounce rate can indicate that visitors did not find the content or experience they were looking for on the website, and may be an indication of a problem with the website’s design, usability, or content.

However, it is important to note that not all bounces are bad. For example, if a user lands on a page with a phone number and immediately calls the business, this would be considered a bounce, but it still resulted in a successful conversion.

A lower bounce rate is generally desirable, as it indicates that visitors are engaged with the website and are more likely to take further action, such as exploring other pages, filling out a form, or making a purchase.

To improve bounce rate, website owners can improve website design, navigation, and content to better meet the needs and preferences of users, making it more likely that they will stay on the website and take further action.